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Why People (Don’t) Buy: The Go and Stop Signals PDF




by A. Chakravarti : Why People (Don’t) Buy: The Go and Stop Signals

ISBN : #1137466677 | Date : 2015-05-15

Description :

PDF-58983 | Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested ‘GO-STOP Signal Framework’, which allows managers to better understand why consumers are not buying their products and what can be done to put this right…. Why People (Don’t) Buy: The Go and Stop Signals


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by BusinessNews Publishing : Summary: Buzzmarketing: Review and Analysis of Hughes’ Book

ISBN : # | Date : 2013-02-15

Description :

PDF-0d3ac | The must-read summary of Mark Hughes’ book “Buzzmarketing: Get People to Talk About Your Stuff”. This complete  summary of the ideas from Mark Hughes’ book “Buzzmarketing” explains that there’s just so much background noise and clutter now that traditional advertising isn’t as effective as it once was. In 2004 alone, American companies spent over $235 billion on marketing – more than the e… Summary: Buzzmarketing: Review and Analysis of Hughes’ Book


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[Pub.74NSt] Summary: Buzzmarketing: Review and Analysis of Hughes’ Book PDF | by BusinessNews Publishing


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Customer in the Boardroom?: Crafting Customer-Based Business Strategy PDF




by Rama Bijapurkar : Customer in the Boardroom?: Crafting Customer-Based Business Strategy

ISBN : #9351509370 | Date : 2015-12-30

Description :

PDF-84aa0 | Is the Customer In Your Boardroom? The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom? highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secu… Customer in the Boardroom?: Crafting Customer-Based Business Strategy


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by P. Naude : Network Dynamics in International Marketing (International Business and Management) (Technology, Innovation, Entrepreneurship and Competitive Strategy)

ISBN : #0080433588 | Date : 1998-09-01

Description :

PDF-79166 | This book aims to fulfil two objectives: to contribute to the state of knowledge in the broad area of relationship marketing and to provide readers with an insight into the antecedents and roots of the current “fashionable” interest in relationship marketing. The first part of this book presents ideas on our current understanding of networks, relationships, and interaction. The second part contain… Network Dynamics in International Marketing (International Business and Management) (Technology, Innovation, Entrepreneurship and Competitive Strategy)


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by Brian Mahoney : Dental Practice Management Free Online Advertising Secrets to Massive Money Now!: Family Dental Practice Video Marketing Strategy Website Traffic & Secrets

ISBN : #1542457238 | Date : 2017-01-09

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PDF-384c5 | With this Dental Practice Management Free Online Advertising Secrets to Massive Money Now! you will Learn… How to Get Unlimited FREE Marketing & Advertising for massive money for your Dental Practice business! How to Step by Step create Money Making Videos! The secrets the pro’s use to rank on the 1st page of YouTube! Get Massive Amounts of Web Traffic and views for Your Family Dental Prac… Dental Practice Management Free Online Advertising Secrets to Massive Money Now!: Family Dental Practice Video Marketing Strategy Website Traffic & Secrets


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by Johnny CH Lok : HOW TO PREDICT CONSUMER PSYCHOLOGY

ISBN : #1521080720 | Date : 2017-04-16

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PDF-a0c9c | This book is a business psychological teaching book. This book aims to indicate some sample different kinds of client individual psychological emotion challenges to give opions to let these businesses how to solve these psychological challenges and how to attract clients’ concerning to their products or services. Also, I shall explain how to use psychological methods to predict clients’ emotion in… HOW TO PREDICT CONSUMER PSYCHOLOGY


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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments … of the Academy of Marketing Science) PDF




: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments … of the Academy of Marketing Science)

ISBN : #3319500066 | Date : 2017-02-01

Description :

PDF-fa1dc | This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketi… The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments … of the Academy of Marketing Science)


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HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)

ISBN : #1633694518 | Date : 2011-03-08

Description :

PDF-214d2 | Most company’s change initiatives fail. Yours don’t have to.If you read nothing else on change management, read these 10 articles (featuring “Leading Change,” by John P. Kotter). We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.HBR’s 10 Must Reads on Change Management will inspire you to:Lea… HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)


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Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers PDF




by Larry Wilson : Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers

ISBN : #0471133639 | Date : 1994-12-01

Description :

PDF-977e7 | “There’s only one Larry Wilson . . . number one when it comes to the art of selling.” –Warren Bennis, University Professor and Distinguished Professor of Business Administration University of Southern California “Stop Selling, Start Partnering will help you take a fresh look at your selling activities whether you are in the boardroom, face to face with customers, or anywhere in between.”–Harvey… Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers


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Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers by by Larry Wilson

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The New Consumer Psychology: Scanning buying behavior with MRI of the mind PDF




by Sang Min (Leo) Whang : The New Consumer Psychology: Scanning buying behavior with MRI of the mind

ISBN : #1138898937 | Date : 2015-11-04

Description :

PDF-adde4 | The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers peo… The New Consumer Psychology: Scanning buying behavior with MRI of the mind


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by Jay Jubas, Dieter Kiewell Kevin Chan : The Hidden Power of Pricing: How B2B Companies Can Unlock Profit

ISBN : # | Date : 2014-12-10

Description :

PDF-a9fe2 | Pricing has the power to lift or lower margins quickly. And yet for many executives today, pricing remains an enigma. How to be proactive and not reactive?  How to be a price setter, not a price taker?  How to set the right price and actually get it?Complicating executives’ efforts to answer these questions is an abundance of data, a dizzying array of analytics capabilities, and greater pricin… The Hidden Power of Pricing: How B2B Companies Can Unlock Profit


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by Seth Godin : Purple Cow, New Edition: Transform Your Business by Being Remarkable

ISBN : #1591843170 | Date : 2009-11-12

Description :

PDF-c91b7 | The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable produc… Purple Cow, New Edition: Transform Your Business by Being Remarkable


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Developing Business Strategies PDF




by David A. Aaker : Developing Business Strategies

ISBN : #0471064114 | Date : 2001-08-27

Description :

PDF-701fa | “Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.”—Robert L. Joss, Dean of the Graduate School of Business, Stanford University A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environme… Developing Business Strategies


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Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization PDF




by Paul J. Russell : Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization

ISBN : #0749472642 | Date : 2015-01-03

Description :

PDF-ad6d5 | The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selec… Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization


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[Pub.66Kdl] Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization PDF | by Paul J. Russell


Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization by by Paul J. Russell

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Handbook Selling Sales Strategy Marketing PDF 999048787

[Pub.18AbB] Download :

Cim Handbook of Selling & Sales Strategy (Marketing Series: Practitioner) PDF




by Jobber : Cim Handbook of Selling & Sales Strategy (Marketing Series: Practitioner)

ISBN : #0750631163 | Date : 1997-01

Description :

PDF-d6b3c | A guide to the latest thinking in the field of selling, sales management and strategy. The chapter contributors have been chosen for their practical work-based experience in sales as well as their knowledge of selling and sales strategy. A key feature of this book is the coverage of contemporary sales topics such as: key account management; telemarketing; trade marketing; relationship management; … Cim Handbook of Selling & Sales Strategy (Marketing Series: Practitioner)


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